a woman standing on a sidewalk next to a tree
ABOUT
ERIN

VISUAL DESIGNER
AND WRITER

PRAIRIE KID WITH BIG DREAMS

Started with paintings, now worKing with international brands.

I was born and raised in heart of Alberta. You know, that part of Canada with all the cowboys and oil. There wasn't much to do, so overall we were left to figure out how to make our own fun. For me, that was largely discovering my ability to draw and paint.


After a stint as a hairdresser, I decided I wanted to take a leap of faith and attended OCAD University in Toronto (the part of Canada everyone knows) where I graduated top of my class with honours and a medal winning thesis. It was an exhilirating experience and cemented my love of design. How's that for country gumption?


Since then, I've been working with brands as a visual designer. My work spans multiple industries and has aired in places I have never even been to, though dream of visiting. Nice to meet you!

a woman standing on a sidewalk next to a tree
ABOUT
ERIN

VISUAL DESIGNER
AND WRITER

PRAIRIE KID WITH BIG DREAMS

Started with paintings, now worKing with international brands.

I was born and raised in heart of Alberta. You know, that part of Canada with all the cowboys and oil. There wasn't much to do, so overall we were left to figure out how to make our own fun. For me, that was largely discovering my ability to draw and paint.


After a stint as a hairdresser, I decided I wanted to take a leap of faith and attended OCAD University in Toronto (the part of Canada everyone knows) where I graduated top of my class with honours and a medal winning thesis. It was an exhilirating experience and cemented my love of design. How's that for country gumption?


Since then, I've been working with brands as a visual designer. My work spans multiple industries and has aired in places I have never even been to, though dream of visiting. Nice to meet you!

a woman standing on a sidewalk next to a tree
ABOUT
ERIN

VISUAL DESIGNER
AND WRITER

PRAIRIE KID WITH BIG DREAMS

Started with paintings, now worKing with international brands.

I was born and raised in heart of Alberta. You know, that part of Canada with all the cowboys and oil. There wasn't much to do, so overall we were left to figure out how to make our own fun. For me, that was largely discovering my ability to draw and paint.


After a stint as a hairdresser, I decided I wanted to take a leap of faith and attended OCAD University in Toronto (the part of Canada everyone knows) where I graduated top of my class with honours and a medal winning thesis. It was an exhilirating experience and cemented my love of design. How's that for country gumption?


Since then, I've been working with brands as a visual designer. My work spans multiple industries and has aired in places I have never even been to, though dream of visiting. Nice to meet you!

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19 CONCEPTS SPANNING SIX DIFFERENT INDUSTRIES (SO FAR)

CREATED FOR BRANDS AND USERS INTERNATIONALLY

01.

BEAUTY IS MEANING

Driven by my love of traditional design practices, I find meaning in every brief through its goals and stakeholders. Through this, I am able to enhance my work and create uniqueness in every project.

02.

DEEP THOUGHT IS ESSENTIAL

DEEP THOUGHT IS ESSENTIAL

Every brief has more in it than it first shows. I come at problems through philosophy and research, looking for the connections between data points that give the work its real direction.

STUNNING IDENTITIES

STUNNING
IDENTITIES

STUNNING IDENTITIES

FUELED BY

FUELED BY

Inclusive ThinKing

Inclusive ThinKing

Diverse Insights

Diverse Insights

AND

AND

Beautiful Design

Beautiful Design

EXPERTISE

EXPERTISE

EXPERTISE

and

and

TALENTS

TALENTS

01.

ART DIRECTION

RELATED WORK

Where instinct and intention meet to define how something looks and feels.

Greeen

Greeen

02.

VISUAL DESIGN

RELATED WORK

When beauty and my eye for aesthetics meets constraints and deadlines.

Secret Deodorant

Secret Deodorant

03.

COPYWRITING

RELATED WORK

How we communicate, connect and inspire others within our work.

Greeen

Greeen

04.

UX DESIGN

RELATED WORK

The art and discipline of creating elegant solutions within a framework.

Dall-E and Me

Dall-E And Me

05.

BRAND IDENTITY

RELATED WORK

Why we feel drawn to spaces, people, acts, and the connections between them.

Genesis Motors

Genesis Motors

06.

RESEARCH/STRATEGY

RESEARCH

RELATED WORK

Great ideas without intention are just that - great ideas.

Designing for Diversity

Designing for Diversity

01.

ART DIRECTION

RELATED WORK

Where instinct and intention meet to define how something looks and feels.

Greeen

02.

VISUAL DESIGN

RELATED WORK

When beauty and my eye for aesthetics meets constraints and deadlines.

Secret Deodorant

03.

COPYWRITING

RELATED WORK

How we communicate, connect and inspire others within our work.

Greeen

04.

UX DESIGN

RELATED WORK

The art and discipline of creating elegant solutions within a framework.

Dall-E And Me

05.

BRAND IDENTITY

RELATED WORK

Why we feel drawn to spaces, people, acts, and the connections between them.

Genesis Motors

06.

RESEARCH/STRATEGY

RELATED WORK

Great ideas without intention are just that - great ideas.

Designing for Diversity

01.

ART
DIRECTION

Greeen

RELATED WORK

Where instinct and intention meet to define how something looks and feels.

Greeen

02.

VISUAL
DESIGN

RELATED WORK

Greeen

When beauty and my eye for aesthetics meets constraints and deadlines.

03.

COPY
WRITING

RELATED WORK

Secret Deodorant

How we communicate, connect and inspire others within our work.

Secret Deodorant

04.

UX
DESIGN

RELATED WORK

Greeen

The art and discipline of creating elegant solutions within a framework.

05.

BRAND
IDENTITY

RELATED WORK

Genesis Motors

Why we feel drawn to spaces, people, acts, and the connections between them.

Genesis Motors

06.

RESEARCH
STRATEGY

RELATED WORK

Designing for

Diversity

Great ideas without intention are just that - great ideas.

02.

VISUAL DESIGN

RELATED WORK

When beauty and my eye for aesthetics meets constraints and deadlines.

03.

COPYWRITING

RELATED WORK

How we communicate, connect and inspire others within our work.

Greeen

04.

UX DESIGN

RELATED WORK

The art and discipline of creating elegant solutions within a framework.

Dall-E And Me

05.

BRAND IDENTITY

RELATED WORK

Why we feel drawn to spaces, people, acts, and the connections between them.

Genesis Motors

06.

RESEARCH/STRATEGY

RELATED WORK

Great ideas without intention are just that - great ideas.

Designing for Diversity

THE plot

SO FAR

THE plot

SO FAR

The work I've done so far;

from Edmonton to Toronto, Paris and beyond.

The work I've done so far;

from Edmonton to Toronto, Paris and beyond.

TORONTO - REMOTE

VISUAL DESIGNER

-NOW

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TORONTO - REMOTE

SENIOR WRITER

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TORONTO - REMOTE

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JUNIOR VISUAL DESIGNER

TORONTO - CANADA

STUDENT DIRECTOR, DESIGN GRADEX

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PARIS - FRANCE

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STUDENT DESIGNER, DESIGNING FOR DIVERSITY

TORONTO - REMOTE

VISUAL DESIGNER

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-NOW

TORONTO - REMOTE

SENIOR WRITER

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TORONTO - REMOTE

JUNIOR VISUAL DESIGNER

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TORONTO - CANADA

STUDENT DIRECTOR, DESIGN GRADEX

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PARIS - FRANCE

STUDENT DESIGNER, DESIGNING FOR DIVERSITY

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STUDENT DESIGNER, DESIGNING FOR DIVERSITY

TORONTO - REMOTE

VISUAL DESIGNER

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-NOW

TORONTO - REMOTE

SENIOR WRITER

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TORONTO

JUNIOR VISUAL DESIGNER

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TORONTO

STUDENT DIRECTOR,

DESIGN GRADEX

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PARIS

STUDENT DESIGNER,

DESIGNING FOR DIVERSITY

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AWARDS and

HONOURS

AWARDS and

HONOURS

AWARDS and

HONOURS

A few cool things I have pulled off.

A few cool things I have pulled off.

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    OCAD UNIVERSITY
    NORA E. VAUGHAN BEST STUDENT WORK MEDAL


    Won for my work on my thesis capstone project, which investigated the

    implications of AI in the fields of art and design.

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    OCAD UNIVERSITY
    GRADUATION WITH DISTINCTION & HONOURS


    BDES INDUSTRIAL DESIGN

    Proudly graduated top of my class!

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    DESIGN TO FESTIVAL
    HERMAN MILLER BEST IN FESTIVAL AWARD


    Social media management for the team that won OCAD University’s only

    DesignTO festival win. My role was key in this award as the festival

    was online due to Covid-19.

HONORABLE MENTIONS

Companies

I'VE MADE

STUFF FOR

Companies

I'VE MADE

STUFF
FOR

Companies

I'VE MADE

STUFF FOR

Collaborating with creatives in 6+ industries,

creating memorable ads across the world.

Collaborating with creatives in 6+ industries, creating memorable ads across the world.

Collaborating with creatives in 6+ industries,

creating memorable ads across the world.

RAW

RAW

IDEAS

IDEAS

PURE

PURE

CRAFT

CRAFT

HAVE A LOOK AROUND

HAVE A LOOK AROUND

1 OUT OF 5 FEATURED WORKS

COME

SAY

HELLO

Currently Inspired By:

Seurat - La Grande Jatte

CONTACT

CONTACT

Currently Inspired By:

Seurat - La Grande Jatte

COME

SAY

HELLO

Currently Inspired By:

Seurat - La Grande Jatte

COME

SAY

HELLO

Erin MacGregor

2026

Erin MacGregor

2026

Erin MacGregor

2026