Currently located in Canada.
Greeen - A Microfinance Goal Setting App
UI/UX Design
Role: Lead Designer, Duo Project
Leminscate
Greeen is a current concept and product under development by myself and my programmer conterpart - together we form Leminscate.
This project focuses on financial literacy and health under the lens of small but actionable means. I call it “micro-financial goal setting”.
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Secret Deodorant - Whole Body Spray
Advertising Treatment
Role: Designer
AYR Treatment
(2025)
In the heat of the desert, in the dust of the wind - how would you stay cool and smelling good?
Advertising treatment and concept development for Secret Deodorant. I designed the (as we say in commerical film) bible to help my director win the campaign.
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Dall-E and Me: An AI Design Methodology
UI/UX Design, Thesis Capstone
Role: Student Designer
OCAD University
A slightly older project, but one that set me firmly on my path of designerly ventures. Dall-E and Me was my thesis capstone and reflects heavily on the impacts AI would have on our field.
I am proud to say not only my thesis won the Best in Industrial Design medal for my grad year, but my university now practices one of the actionable avenues I explore in my overall design theory.
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Genesis Motors - Secret Menu
Advertising Treatment
Role: Designer
AYR Treatment
(2024)
What would you do to win a free car?
This was for a campaign that Genesis was planning to take place as a scavenger hunt in the city of Los Angeles, to win one of their stunning coupe cars.
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Designing for Diversity
Service Design
Role: Student Designer, Cultural Exchange
OCAD University & ENSCI Les Ateliers, Paris
In the city of Paris, lies another neighbourhood on an island in the Seine, rarely ventured to by tourists. Ile Saint Denis is infamous - being the home of the suspected thieves who stole the Napoleonic jewels from the Louvre in 2025.
During an exchange in university, I studied this very neighbourhood and developed a service design concept that would aid the residents in feeling more connected with the city of lights.
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