MOBILE APP
LEMNISCATE
UI/UX, RESEARCH
Overview
IT'S NOT HARD TO IMAGINE THAT TODAY,
PEOPLE ARE AT ODDS WITH THE RISING COST OF LIVING. MANY EVEN PHYSICALLY CRINGE WHEN GOING OVER HOUSEHOLD EXPENSES.
Times are tough. My goal in this project is not to frame that as doom and gloom. I wanted to deliver an experience that helps those who face constant spending anxiety breathe a little and reflect.
What if we felt good about spending? What if our banking apps told us all the good things we were doing for ourselves?
This project was developed over the course of eight months with a programmer partner and has culminated in creating our MVP and initial marketing phase. I handled research and design, while my counterpart dedicated themselves to deployment.
Research Phase
Challenge Accepted
20% OF MY USER RESPONSES WERE ANTI-CAPITALIST SENTIMENT. I COULDN'T HELP BUT WONDER, HOW DO WE ENGAGE THOSE IN A
SYSTEM THEY ARE FUNDAMENTALLY AT ODDS WITH?
After doing some further reading on the subject, I discovered that advertising and commercialism have managed to co-opt counter cultural means to living within society. The idea that obtaining more and more is what we are told should make us happy. Stuff in general, has become more accessible. Nobles used to obsess over things that are totally commonplace for us now, such as the colour purple in fabrics or spices.
Has over-abundance and rapid manufacturing confused our priorities? Maybe because things are so easy now, what we’re able to obtain gives us such little satisfaction.
WHAT IF WE WERE ABLE TO CELEBRATE THE LITTLE THINGS AGAIN?
The Original Idea
USER JOURNEY MAP
While working on this project, I also picked up learning motion design.
We are still currently in the initial marketing phase after developing the MVP, and so far our most popular in app purchase is different coloured skins!
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