About Me
Hi! I’m E.
I design digital things so they don’t look like they were last updated in 2007. My design career has been pretty cool so far, I’ve enjoyed collaborating with directors and production houses around the globe from Los Angeles, Singapore, to Toronto. I’ve also started my own side-hustle studio called Leminscate with a dev friend from Germany. One of my favourite things about design in general is that I can collaborate with people around the world so easily, and that my work has been to places I never have. It gives me more reasons to get out there and explore! The other main draw to design for me (besides a e s t h e t i c s) is designing for social change and for the betterment of society. I’m naturally drawn to big topics, and love falling down research rabbit holes.
As for education, I graduated top of my class with a BDes from OCAD University in 2023. Here I won a medal and a Herman Miller award, which is not too shabby a way to start a career off - if I do say so myself.
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August 2024 to Current
Design and development of pitch treatments for advertising campaigns. Advanced layout creation, visual accumulation, and high-quality final visual treatment files. Strategic insights and project schedule management. Collaboration with directors, production houses, and writers.
May 2024 - August 2025
Lead pitch writing for treatments on advertising campaigns, aligning with creative vision and project objectives. I weave compelling story concepts, characters, and themes into a tapestry of engaging narratives. Collaboration with other creative professionals, such as directors to strengthen the treatment, as well as revisions and addressing concerns and feedback.
May 2024 - August 2024
Design, visual research, and development of treatments for advertising pitch campaigns. Reporting to the Direction team for collaboration.
November 2022 - June 2023
Director of OCAD's Industrial Design GradEx show this year. Selecting members of student committee, task delegation, shaping of the show's general look and feel. Also handled treasurer responsibilities, including donations from sponsors and students, and receipt filing.
April 2022 - May 2022
I was selected by OCAD to participate in the Designing for Diversity 2022 exchange between OCADU and ENSCI Les Ateliers, in Paris.
Over the course of the exchange, my team conducted research on site at Ile St.Denis and designed a system to improve the life of the residents there. Our solution also gave the residents a way to celebrate their unique cultural backgrounds. This challenge was uniquely difficult - as in France there is a very different mentality to diversity than in Canada.
March 2022 - April 2022
Optimizing of E-Rank, Instagram and other e-commerce services. Line sheet creation and accessory design. Due to my excellent work CANVAS now has a spot in Glamour UK magazine's webshop.